Ringo Pavesi has recently started to propose online a new branded content entirely dedicated to an audience of children. This is "The Stories of the Dressing Room", a 9-episode web series that aims at an innovative communication approach, in line with the spirit of the brand and its target. An approach that has united the company and Nadler Larimer and Martinelli, the agency that has always dealt with brand communication, today also on the digital front.
In line with Ringo's DNA, the stories are set in the locker room of a hypothetical school, where between one training and the next, the young protagonists experience love, jokes, small problems solved thanks to the strength of the group, which has always been the cornerstone of the The bets are interactive, because users can choose between two different endings.
An integral part of the project is an ecosystem of extra content, which helps build a world to interact with, a meeting place between the series and its audience, on YouTube, Instagram and Snapchat. The media plan that promotes the initiative, curated by OMD, is not limited to the web, but includes traditional and digital billboards. Various influencers have also been involved (including Pantellas, Nirkiop, Jenny De Nucci, Sofia dalle Rive. ..) that in the launch weeks will involve their fans in the operation.
The creative team of Nadler Larimer and Martinelli worked with the creative direction of Dario Primache. Digital strategist and manager Massimiliano Sossella. The scripts and direction of the series are by Gruppo Creativo Zero, the extra contents have been developed with Lab Studio. Brw production company.
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