From a place dedicated to exclusive body care, muscular activity, fatigue and sweat, the gym has become a place for pleasure, socialization and both physical and mental well-being. The offer expands and going to the "gym" does not only mean dedicating oneself to improving one's physicality, but to improving the totality of the person. Hence the need to attend a Club that guarantees this mix of elements: the body, the mind, the social.
If in recent years the motivation of those who went to the gym was mainly of a muscular / hedonistic type, where what mattered was mainly "performing and showing off, in recent years the drive is more oriented towards health, prevention and the totality of" activities. Feeling good fits into a new social frame of reference. The social changes underway have, in fact, shifted attention to new needs and demands, the consumerist euphoria is gone, and also on the body side we are witnessing a "reversal of the trend. Today almost half of the Italian population (46.8% CENSIS data) intentionally and programmatically takes care of their body (obviously understood here not in the health sense of the term, but in general terms of seeking physical well-being through the consumption of certain goods or the practice of other activities) , with the difference that 14% do it systematically and 34% occasionally.
Programs, courses and work plans are increasingly adapting to the specific needs and requirements of customers. On the other hand, as in every sector, after a very standardized start where the work programs were not very specific and the professionalism scarce, we arrive at the maturation and a qualitative growth of the offer. The initial assessment of the subject's physical qualities becomes a systematic fact in the organization of activities.
Already in the eighties J. Naisbitt had emphasized that we live in an increasingly technological and computerized society, which is why we must pay the utmost attention to personal contact and relationships. In Fitness, but also in other sectors, it is the role of personnel and human resources that make the difference; of course technology has its own importance for the reliability, scientificity and safety of the activities that can be carried out, but without an "adequate preparation of men and only technology as an end in itself, it would be impossible to create a place where everything that for a while "you want to forget, can't enter ...
Creating and managing a club today is very demanding and involves the continuous search for something that perhaps will never be achieved ...
