The Mondadori Group magazine responds to the needs of its readers with many editorial and online initiatives
Segrate, April 24, 2020 - Modern Woman, always listening to its readers, in such a particular moment it responds to their needs with many editorial and online initiatives. Among these, the survey on the habits and feelings of the population in the period of lockdown: in a week almost 2,000 people responded to the questionnaire launched by the Mondadori Group magazine, directed by Annalisa Monfreda, bringing out feelings and concerns to which Modern Woman wants to listen by proposing a series of activities to be even closer to readers and users (on the Mondadori Panel 915 interviews with a representative sample of the web population; on the online and social media 848 interviews).
One of the most relevant evidences is that the planning and planning of the future has been put on stand-by: the lack of certainty has led 6 out of 10 Italians to look at the working and economic future with concern. Modern Woman responds to these fears with a "serial investigation entitled Good ideas to start over with the aim of mapping every sector of the micro and small business and to put together a puzzle of good practices to inspire. Added to this are the targeted interviews with experts in the world of work and the timely response to all requests that arrive at the historic counter. By your side. "It is a moment in which our soul as a practical magazine must be put at the service of the fear and disorientation of readers", explains the director Annalisa Monfreda. «They ask us for concrete solutions and practicable inspirations. And we must be able to vary each number to interpret the needs of that specific moment ».
Among the data that emerged from the research, it was also found that for 52% of the interviewees, the time dedicated to personal relationships both at home and via telephone, chat and video calls, to try to break down the geographical distances that cannot be physically overcome. Because of this Modern Woman through the hashtag #lenostrevitesospese she tells life stories interrupted due to the coronavirus: the teachers who give lessons on the phone, the kids who graduate from Zoom, the off-site students who call their grandparents in turn, the supermarket cashiers who give smiles behind them the masks.
Another interesting aspect is that personal care, both in the field of beauty and in that of physical activity, has increased mainly for young women (18 - 34 years). The editorial staff of the magazine talked about this topic in direct on your Instagram account with the Cynical Beautician, reaching 11,000 views. In addition, DM Beauty through three live connections with Professor Antonino di Pietro, a plastic dermatologist, answered users' questions on the topics of BodyCare, HairCare and SkinCare and launched the #StayCoolStayHome challenge, a daily appointment to take care of yourself. Every Monday a challenge is proposed with the calendar of meetings and from Tuesday to Sunday one post a day with tips to feel fashionable even at home.
The online training of Corri Con Noi also continues, the initiative dedicated to women who want to start running, to those who already do it and want to improve and to expert runners who wish to share their passion and their experience: all of course. "inside the home.
Another important aspect is the state of mind with which this emergency is faced: 38% of the sample suffers continuous mood swings, especially women (44%), but even more young people between 18 and 34 years ( 49%). Because of this Modern Woman sought new ways to create closeness: daily Instagram direct conversations about the psychological difficulties caused by the female workload and smartworking. Or even the story behind the scenes of the magazine, with the tips of the expert editors on beauty, smartworking, children and cooking, up to the opinions of the newsagents who sell the magazine. All collected under the hashtag #Donnamodernarestaconme. There is also a call to action aimed at readers who can explain how Modern Woman he is keeping them company, for example through a recipe or an inspiration. Finally, with the project Smarter every day you can discover a new useful tool to continue to cultivate your passions and keep up with the outside world, as well as to have a social life, occupy your free hours in an interesting way and keep fit.
Modern Woman, the first female network, is an ecosystem that, through the magazine, web and social channels, embraces a digital audience of 12 million unique users per month (Source: Comscore February 2020) and reaches an audience of 1.4 million readers (source : Audipress 2019.3) plus over 2 million fan bases on social media.
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