or cycling from home.
How many have thought of changing cities? 59% of the respondents in London, 39% in Milan, 37% in Madrid and 30% in Berlin. In the Here's who instead traveled, and moved from their cities during the pandemic: 41% moved temporarily from London, 12% to Milan and Madrid, 13% to Berlin and 20% to Paris.
The research also highlighted how precious - and will be more so in the future - the proximity to a park or a green area, and to essential services. In London it takes an average of 23.5 minutes to reach primary places such as schools and at least 20 to reach a park; in Milan it takes only 13 minutes for services and 9.3 for gardinetti or green lungs in the urban context.
Priorities for new cities after Covid
- pedestrianization,
- forestation,
- public spaces for play,
- mix of functions,
- use of technology to build digital models
- city suitable for children
After Covid, more permeable cities are envisaged, with the pedestrianization of commercial streets, which helps to reduce air pollution; the creation of green lungs inserted in the urban context by increasing the planting of trees, and multipurpose public open spaces, which encourage sociability and the bonds between people.
Tactical urban planning: urban spaces will be more multifunctional
The 5 thousand interviewed by the study conducted on the multidisciplinary theme of Arup, demonstrated how one of the priorities relating to spaces can be the multifunctional feature of places. Temporary spaces and multiple uses, "meanwhile use", such as buildings in which pop-up cafes, shops and interchangeable services are concentrated in the same space. In Milan there are already several experiences on the theme of the temporary, also linked to what is called "tactical urban planning" but the theme of the ground floors (with the many shops now emptied and returned to rent), will remain to be redesigned for the post-pandemic.
2020 by Philips, we are riding the green wave, the result of a sensitivity gained during the closing months. The propensity for sustainable purchases, of brands and products that are attentive to the environment, is evident in the shopping cart, both online and physical: 3 , 5 out of 10 products that we put in our carts are "sustainable", while almost 4 out of 10 Italians show a good propensity to spend more in order to consume green products. The same attention to the environment is also reflected in the choice of small appliances: 40% of Italians are willing to spend more on an eco-friendly product.
The ways of carrying out one's work have changed considerably, with a clear predominance of smartworking and the digitization of all activities (also in this sector the expenses for each family will increase). Londoners were the most likely to work from home (80%), compared to Milan (50%), Madrid (49%), Paris (46%), Berlin (40%) and are very optimistic about the possibility of continuing with smartwoking in the future (with a day and a half, or two a week). The priorities on assistance for various pathologies and the lengthening of waiting lists for access to treatment are also important.
