The new multi-touchpoint platform is online, bringing the offer of Giallozafferano also to the international public
2020 was a year full of initiatives for the digital brands of the Mondadori Group: a successful portfolio ranging from Yellow Saffron to Modern Woman, from MyPersonalTrainer to Grace And Studenti.it, and which confirms itself as a point of reference for the passions and interests of Italians online.
In December, with an increase of + 7% compared to December of the previous year, Mondadori Media's digital network reached 29 million unique users per month (source Audiweb), confirming itself in particular as the publisher of reference for women. , with nearly 17 million visitors.
A competitive positioning that sees it soar Yellow Saffron, the food media brand most loved by Italians which, according to Audiweb, was consulted by over 20 million users in the month.
The Italians in December spent on Yellow Saffron over 7 million hours, equal to 70% of all the time that Italians have spent on the whole of all the cooking sites.
With this result Yellow saffron it is also confirmed as the fourth most used publishing brand by far and the first if we exclude news websites.
To this record is added that on social networks where the brand is followed by over 18 million fans on six platforms, from Facebook to Instagram, from Youtube to Tik Tok, up to Twitter and Pinterest.
Particularly interesting is the success that the brand is also experiencing on Tik Tok, where in just over six months from its launch, it has exceeded 650,000 followers, with continuous growth, even on the younger target.
The growth path of Yellow Saffron continues in 2021 with the launch of the new multi-touchpoint platform in English, already available online and on the main social networks, Facebook, Instagram and Youtube.
Thanks to this initiative, the brand gives a further strong development to its growth, and aims to become an unmissable destination, not only for the Italian public, but also for a global audience of cooking enthusiasts who want to know and experience traditional Made in dishes. Italy, becoming a true ambassador of Italian cuisine in the world.
«Yellow Saffron has been recognized for over fifteen years by all food lovers for the quality of the contents offered and the constant one-to-one care of all its users, on all media. With the launch of the English version of Yellow Saffron and its social networks, our brand also begins an "expansion beyond the border, thanks to which we will be able to spread the best of Italian cuisine in the world: food is in fact one of the most valuable assets for our country, together with fashion and design, sectors in which the Mondadori Group is present with "exceptional brands", declared Andrea Santagata, General Manager of Mondadori Media.
For its international landing Yellow Saffron has developed a communication system that starts from the web with GialloZafferano.com dedicated to "The best Italian recipes": the new site offers a "wide selection of the best dishes of Italian cuisine, with already over 200 step by step recipes produced or translated into English language and accompanied by videos and photos, to reach over 500 video recipes by the end of 2021.
The multi-touchpoint approach is developed on social media through the Facebook pages, Instagram, and a dedicated Youtube channel, with an overall starting fan base of 4.5 million fans, of which 170 thousand followers on Instagram, over 4.1 millions of fans on Facebook and 200 thousand subscribers on the Youtube channel "GialloZafferano Italian recipes". Yellow saffron in fact, it has managed and increased its presence on social media in English for many months. On Youtube the brand already offers about 500 video recipes, while on Facebook and Instragram a unique and distinctive positioning has been chosen, that of putting together and making known not only the best of Italian cuisine, but the best of Italy in general, to discover "the good and the beautiful" in which our country excels.
The brand will also make use of the collaboration of creators who focus on the inimitable classic recipes of the cuisine of our country.
The new English language platform of Yellow Saffron it also represents an "opportunity for Italian companies in the food sector that intend to direct their campaigns towards a" global audience.
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For further information:
- https://www.giallozafferano.com/
- https://www.facebook.com/GialloZafferanoLovesItaly
- https://www.instagram.com/giallozafferanolovesitaly/
- https://www.youtube.com/user/yellowsaffron
