Especially from the point of view of instructors and personal trainers, understanding the reason for this phenomenon is really very important to the success of the activity. Attention, however, it is not certain that the cause to be sought is only one; often in fact, it is a multifactorial circumstance.
In order for the analysis mentioned below to be constructive, kind readers (users, business owners or personal trainers) are asked to adopt a self-critical and constructive attitude. This article does not in any way seek to seek "a culprit"; series of reflections which, if well contextualized, will lead to an undisputed improvement in terms of loyalty or continuity.
Let me be clear, to train with constancy and dedication it is essential to love the discipline or the activity in question; otherwise it is torture, which is why it is not actually possible to establish a lasting relationship with users who go to train unwillingly.
However, there is a large slice of customers who "would love to train, if it weren't for ...". It is precisely what fills these "dots" that must interest the insiders, and which we will discuss later.
For further information: Motivation and Gym o instructor trained at a technical-scientific level and able to instill the right awareness in customers, is undoubtedly the best solution to this problem. Surely, with the right information on training, nutrition and lifestyle you can achieve important results; but everything remains proportional to the dedicated commitment.
Proposing real goals and informing about the advantages and contraindications of each activity or strategy remains one of the most important measures to avoid escaping from gyms.
You users are therefore aware that choosing more qualified personnel in spite of the cheaper one will make the difference. Gyms and instructors are not all the same.
, DCA, etc.). This aspect is really very important, so it should not be underestimated.
This sensation is often due to the (conscious or unconscious) comparison between one's own body image - or rather, what we perceive of it - and that of the other subjects who frequent the center; at worst, the confrontation has the instructor himself as a counterpart.
For some, having a role model is challenging, as long as it's not overwhelming, or the result will inevitably be the flight of many more insecure users. Therefore, in general, it is not recommended that the trainer spend his time looking in the mirror or show up at the workplace dressed as a cubist. Also because, let us not forget, in Italy the aesthetic culture is still associated with characteristics of intellectual poverty; confirming this stereotype, even if only on the surface, would mean depriving oneself of a "whole slice of users.
Sometimes the situation is aggravated by the taunts thrown by other users or, in some rare but serious cases, by the gym staff. Since an instructor is not given to know if what he says can hurt the other party, rather than risk it, it is better to keep quiet. On the other hand, touchiness certainly does not help. Many ask: "Why should I pay to be made fun of?". Because the gym environment is yet another social projection (such as work, family, company of friends, traffic, etc.); there too there are victims and perpetrators, but the beauty is that the roles can easily change. Therefore, one should not give too much importance to others to focus more on oneself.
Even the narcissistic attitude of the veterans or the self-centered attitude of one or more trainers often establishes an implicit negative competition. The interest of the employees is - or rather it should be - to "grow" the users, helping them to build, not the opposite.
On the other hand, everyone has their own weaknesses. There are those who attend to train, those not to feel guilty and those to show off or put themselves at the center of attention. Many would be amazed to discover how many weight room coaches they choose this path only to become a reference model. But this is not necessarily a negative aspect: the trainer can become a real guru, improving the compliance of his clients with physical activity. It just depends on how the interaction is handled.
A coach who puts himself in the wrong way is to be excluded a priori.
in limited numbers, such as sun lamps, swimming pools, etc., or conventions for free professional services related to well-being and therapy, perhaps at the end of the year it could also become affordable.
It is different if the center takes on the role of a discount gym. At that point, the "winning weapon" is the "game to the bottom", but it doesn't even have to cross your mind to build customer loyalty.
, Turkish baths, whirlpools and sunlamps, the presence of a masseur, the offer of a nutrition expert and a physiotherapist or osteopath, an environment dedicated to holistic wellbeing: these are all "details" that make the difference.The staff does not have to be necessarily employees; on the contrary, today there are more freelancers who work by agreement rather than the other way around. The important thing is to create useful services and above all that work in order to build customer loyalty.
