The set it could be the home of each of us in these unusual and all the same days, in which we spend hours and hours busy playing with our children, chatting non-stop with friends and colleagues, making snacks after snacks to pass the time, without ever losing view the latest news updates.
A new domestic everyday life, which can become monotonous and demanding, and from which we can escape, at least with the imagination, relying on the reading of a good book.
This is the message addressed to all Italian families by the Mondadori Group which, through a communication campaign, wants to show everyone its closeness in these days of tension and forced distance from loved ones, friends and their daily habits.
At the center of the narration of the commercial, on air from today on TV and on social networks, is the importance and value of reading, now more than ever.
Books, even in this particular emergency situation, can provide everyone, adults and children, with a tool for recreation and entertainment, for reflection, learning and personal enrichment, contributing to the dissemination of ideas and culture.
The spot I go out with the fantasy, conceived by the Mondadori Group, wants to remind you - with a positive tone and even tearing a smile - that reading allows you to grow and free your mind. Between the pages of a book you can experience endless stories without leaving home, as the hashtag that signs the project states: #IoEscoConLaFantasia.
The campaign, curated by GittoBattaglia22, was launched today on the social media profiles of the Mondadori Group and simultaneously on the Facebook and Instagram pages of the Mondadori, Einaudi, Rizzoli, Sperling & Kupfer, Mondadori Electa, Piemme, Electa, Mondadori Education and Rizzoli Education publishing houses. brand and Mondadori Store, which have a total of approximately 34 million followers on social networks.
The TV commercial is on air on Mediaset networks from today until April 3. The planning foresees an articulated mix with formats of 30 "and a cut from 15 ", in the bands prime time, news and in-depth analysis.
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- Watch the video on youtube
