Donna Moderna is on newsstands with the special issue "Un Nuovo Futuro"

Donna Moderna, the magazine directed by Annalisa Monfreda launches the special issue A new future (#Unnuovofuturo) on Thursday 17 September. There are two covers with which the issue will be on newsstands, as two are the great protagonists who tell each other: Federica Pellegrini and Elodie, undisputed symbols of strength, courage and tenacity in this historical moment of evolution also in their personal and professional lives. Beautiful and elegant, different in their role but equally similar in stubbornness and determination: Federica and Elodie demonstrate this in the pages of Donna Moderna by wearing futuristic clothes and thus interpreting, also through fashion, the meaning of the special issue on newsstands.

How does our life change after the pandemic that overwhelmed us? What will our new future look like?

It is now that the real change begins - put into effect by medicine to politics, from culture to economics - and it is now that the thoughts we have put into action in all the months of lockdown are tangible. Donna Moderna answers these questions through 12 great exclusive conversations with incredible female talents, internationally recognized in various disciplines, 9 practical guides created in collaboration with an "emerging illustrator with insights and advice aimed at best facing the months that await us: from eco-light mobility, to high-tech beauty, to online shopping and to the evolution of the home with smart working. "With Federica Pellegrini we discovered what it means to postpone a crucial appointment for her life, like Tokyo, which for her will be the last Olympics. With the scientist Elena Cattaneo we understood how important it is to re-establish a scientific culture in Italy. With Elodie we explored the potential inherent in change. And with the Nobel Prize winner Esther Duflo we have investigated the great transformations of the "economy. From every woman we have received a key of interpretation for the new future that awaits us", declared Annalisa Monfreda, director of Donna Moderna. "Once again Donna Moderna confirms itself as a constantly evolving brand, able to reach an" increasingly wider audience "through its channels and with multiple initiatives., declared Andrea Santagata, general manager of Mondadori Media. "The new future is the second of 3 special issues conceived by the Mondadori Group brand. The first issue dedicated to Italian excellence and talent, launched in July, was greatly appreciated and the activities in favor of this initiative have further expanded the community. ; The New Beauty will be out in October "Santagata concluded. The special issue of Donna Moderna, in addition to having a scan of the ad hoc contents divided into three parts, has a graphic project dedicated by the art director of the magazine Luca Pitoni. A new logo and a new layout have been conceived and created. interprets the concept of the New Future with iridescent shades, present on every page of the magazine and digital and social content. In the first part of the Mondadori Group magazine, readers will find the testimonies and conversations of personalities from the world of innovation, economics, fashion, entertainment, culture but also doctors, architects and politicians who tell how they expect the future. next. From Daria Bignardi to the economist Esther Duflo, winner of the Nobel Prize for economics 2019, from Francesca Bria top 50 woman in tech (Forbes), to the actress and stand-up comedian Michela Giraud. Epidemiologist Alessia Melegaro, at the helm of the laboratory, will talk about of the Bocconi University, Angela Missoni who talks about the new challenges in fashion and many others. The second part of the newspaper is an illustrated guide with service insights on the theme of change that will also live online and will have a social declination with interactive Instaquizzes in the Stories of the Instagram profile @donnamoderna. The third part of the weekly gives a voice to the readers, followers and users of the brand. In July and August a Donna Moderna troupe made up of a couple of photographers and videomakers on board a van toured Italy collecting stories of change which were then told for the summer on the brand's social networks. The 10 most exciting were "reached" by the crew, who documented the testimonies published in this special issue. In addition to the Instaquiz to test the knowledge of users in the various areas covered in the issue, in the Instagram stories you will be asked through a survey to vote for your favorite cover. The storytelling of the special issue also continues on the website www.donnamoderna.com where the contents of the magazine will be detailed, detailed and updated.